Sealed Up Waterproofing is a great reminder that SEO isn’t a quick fix. It’s a long game, and when you stick with it, it pays off across every channel.
They’re a team of 40+ waterproofing specialists looking after homes and commercial properties across South East Queensland and Northern NSW. We launched their new website in mid-December 2024, and they’ve been on SEO with us ever since, with Google Ads working alongside.
Comparing the first half of 2026 with the same period in 2025, enquiries are up 289%, active users have more than doubled, and every traffic channel we track has grown.
Want to see how we helped make it happen? Let’s dive in
- We launched a conversion-focused website in December 2024, followed by consistent monthly SEO work.
- Enquiries increased 289% year on year, growing from 36 to 140.
- Active users more than doubled, jumping 108% from 961 to 2,000.
- Organic search traffic grew 39%, while direct visits climbed 160%, suggesting growing brand awareness.
- Google Ads traffic increased 186%, bringing in 800 visitors compared to 280 the previous year.
A website built to get the phone ringing 📞
When water’s coming through the ceiling, the last thing anyone wants to do is hunt around for a phone number. So we built Sealed Up a website that makes getting help quick and easy.
Same-day service and Measure & Quote buttons are front and centre, alongside their 10% price-beat guarantee to give customers another reason to get in touch. We also gave every service its own dedicated page, making it easier for customers to find what they need and giving Google more opportunities to rank the site for relevant searches. And with tracking set up from day one, we can see exactly what’s bringing in enquiries and what’s working.
Building momentum with consistent SEO 🧱
Building the website was step one. Step two was getting it showing up when potential customers searched for waterproofing services.
Since launch, our SEO team has kept working on the site month after month, refining service pages, adding helpful content to the blog and FAQs, and targeting the searches their customers actually make.
It’s not just about getting more people onto the website, either. It’s about attracting people who are actively looking for waterproofing services, answering their questions and making it easier for them to take the next step.
And that’s where consistency pays off. Over time, existing pages start bringing in more traffic, new content helps the site show up for more searches, and all that work starts to add up. It’s about making small, meaningful improvements each month rather than expecting results overnight
The result 🔺
Organic search visitors grew from 505 to 703, up 39% year on year.
Even better, direct visits jumped 160%, from 141 to 366. That’s people typing in the web address or coming straight back, and it’s a good sign more people now know the Sealed Up name. Showing up in search month after month likely played a part, alongside their ads and good old word of mouth.
Because when people keep seeing your business in search results, they’re more likely to remember it when they need you.
JAN–JUN 2025: 141 direct visits
JAN–JUN 2026: 366 direct visits
Speeding things up with Google Ads 📈
SEO is brilliant for long-term growth, but it takes time to build. Google Ads puts Sealed Up at the top of the results right now, for people who need waterproofing help today.
And because the website was built to convert, those clicks have somewhere worth landing.
The result 🔺
Visitors from Google Ads grew from 280 to 800, up 186%.
JAN–JUN 2025: 280 paid visitors
JAN–JUN 2026: 800 paid visitors
More visitors, more enquiries 🎯
Traffic is great, but enquiries are what keep a business busy. This is where all the pieces really came together.
The result 🔺
Enquiries grew from 36 to 140, nearly four times as many people asking for a quote. Active users more than doubled (+108%), and total interactions on the site grew 84%.
JAN–JUN 2025: 36 enquiries
JAN–JUN 2026: 140 enquiries
The secret? There isn't one 🤫
There’s no magic trick behind these results. It’s what happens when all the pieces work together.
A website designed to convert + solid SEO foundations + consistent SEO work + Google Ads bringing in the right people.
Each part has a job to do, and together, they’re helping Sealed Up get found, bring in more enquiries and build a name people recognise. And with SEO continuing to gain momentum, we can’t wait to see how much further those results have come in another six months.
