1 Branding2 Market3 Logo4 Business Card5 Letterhead6 With Compliments7 FinishThank you for taking the time to fill out this simple brief. This information is going to act as a guide for us as to what kind of logo you are looking for.Logo design is the most difficult of all design work. The reason for this is because it entirely comes down to personal preference. While something that is designed might be great from a design perspective, it’s our job to understand what it is that YOU are looking for, and translate this into the initial logo concepts, and following this – the finished product.Let’s Get Started! BrandingYour Business Name:As you would like it to appear in your logo (e.g. Subway)Would you like to include a tagline or catch phrase with your logo?If you do, please enter the text for this below (e.g. Eat Fresh). Keep in mind that adding a tagline to your logo adds extra text elements and can clutter the logo a little. But, in some cases it can work really well.What are your core business activities?This gives us an insight into what you do, which is a key element of determining what type of design, look and feel to start with (e.g. Fast Food - Sandwiches)Describe your business products or services?Similar to the above question, but please go into a little more detail for us (e.g. Supply of fast food with a healthy focus; Sold to the general public through franchised stores; Direct competition with other major fast food outlets: McDonalds; KFC; Hungry Jacks; Oporto etc.)Do you already have a logo?If you do, could you give us some details about why you have decided to make a change? (e.g. (e.g. Our logo was designed 10 years ago and it’s now old and outdated. We need something more modern and that better reflects our business. Our tagline is now old fashioned).If you have an old logo, please attach this here:Please place all files into a .ZIP and upload at the endDescribe the look and feel you would like to portray with your logo. We have included some standard words below that people use, as well as a text box for you to write any further words or information you feel is relevant. Corporate Modern Traditional Funky Clear Intricate Reserved Familiar Other DescriptionWho is your primary target market?Where are they?(e.g. Brisbane CBD)What is their sex and age?(e.g. Mainly females over 40)What is their income range?(e.g. Medium to high income earners - happy to pay extra for quality)Is your point of difference quality or price? Or, do you have another point of difference? Quality Price OtherGreat! Let's talk logos....Would you prefer a symbol in your logo, or a logotype? Or should we decide for you?Symbol: A stylized object or abstract illustration along with your company name typeset (e.g. Ferrari, HP, Mc Donald's, LG, Nike) Logotype: Incorporates your business name into the logo itself (e.g. Subway, Ford, Dell, IBM, Microsoft)SymbolLogotypeLet Us DecideWhat colours would you like in your logo, or would you like us to decide?(e.g. Navy blue letters, the symbol mainly in red, and a white background)Is there anything specific that you DEFINITELY DO want to see in your logo?(e.g. I want there to be curly font in my logo)Are there any existing logos that you particularly like?Please list the website where we can view it (e.g. www.subway.com.au)Other information:Include anything else you would like us to take into consideration when designing your logoBusiness CardAddress:Phone number:Mobile number:Email: ABN (if req'd):License numbers (if req'd):Associations/ Accreditation logos:Please place all files into a .ZIP and upload at the endWebsite:Other:LetterheadName:Address:Phone Number:Mobile Number:Email: License Numbers (if req'd):Associations / Accreditation logos:Please place all files into a .ZIP and upload at the endWebsite:With ComplimentsName:Address:Phone Number:Mobile Number:Email: License Numbers (if req'd):Associations / Accreditation logos:Please place all files into a .ZIP and upload at the endUpload all files:Place all your files into a folder, right click and compress them into a .ZIP file.If you have trouble uploading files, please send attachments through to *protected email* regarding your works package.
