Using Google Analytics to track page views and traffic is a great first step to measure user activity on your website. However to really understand how your clients are using your website, Google Analytics Goals are a must.
Goals help you track specific actions that users have performed on your website, such as:
Quote form submissions
Contact form submissions
Clicks on a particular button
Tracking this kind of information allows you to understand which ‘Call to Actions’ on your site are working and which ones need to be improved.
If you would like to know more about Goals you can read more in the article below, or feel free to contact one of our friendly staff.
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