Google is constantly tweaking their ranking formula for the purpose of giving the most accurate and relevant results when using the search engine.
Whenever one of these updates occurs it could mean that your website’s rankings will be affected. It is a good idea to stay up to date with these changes to ensure your website is optimised for the best rankings possible.
In a recent update to their ranking formula Google lowered the effectiveness of exact match domains. This means that websites that have a domain that exactly match search terms a user might enter (e.g. “webdesignbrisbane.com.au”) used to be able to receive good rankings with little effort. This is no longer the case. If your website uses an exact match domain, you may notice a drop in upcoming rankings (if you haven’t already).
Thankfully Google generally makes changes like this gradually. Which means if you keep up to date with ranking formula changes then you can make adjustments as they happen to minimise any set backs to your valuable rankings.
If you have experienced a negative impact to your search engine results in light of these recent changes, please feel free to contact us on 1300 392 483 to discuss ways to improve your rankings.