The key goal for search engines in their day to day operation is to ensure that user experience (UX) is as good as it could possibly be. This means that for every search conducted by every user, Google and other search engines must return the best and most relevant website. All of our SEO strategies support Google best practice which establishes the framework for what content websites should contain and how websites should be formatted to be considered authoritative and credible.
The goal of Google’s search engine is to help people find answers to questions. One of the first things Google looks at to discover what a website is about is to look at 3 different areas on a page – the Title Tag, the H1 Tag and the Alt Tags:
A Title Tag (also known as the Window Title), is the text you’ll see in your browser’s tab. We use this to let Google know what the page is about, and it is essential for good rankings. More info ## https://moz.com/learn/seo/title-tag
H1 Tag (or Heading 1), is the primary heading for the page. Again, this heading should clearly and succinctly explain to the reader what the page is about
An Alt Tag is text that accompanies a photo on your website. It was intended to be used for the visually impaired who use screen readers to consume website content. Google also uses it to understand what the images on the page are about, and therefore it is an important factor in ranking well for your desired keywords.
Unlike other tags, Google doesn’t use the Meta Description Tag in its ranking decision-making. However, this doesn’t make it any less important. The Meta Description is the snippet of text (roughly 155 characters) that you’ll see below the Title Tag when you do a search in Google. It is your chance to compel people to click on your link rather than someone else’s. More information ##https://moz.com/learn/seo/meta-description
There are many ways to contribute to authority and credibility, one of the easiest ways is to create high quality, keyword-rich content on the website. Google’s ranking algorithm assesses the quality of the content to determine the quality of user experience expected on the site. Similarly, the number of keywords that a site ranks for determines the relevance to the user – the more relevant and related keywords that a site ranks for the more likely it is to be returned when a user inputs a related search query.