Gone are the days of having a static website that you update or refresh only every couple of years. To truly engage with your customers or potential customers, and to remain current and relevant, you should be updating your website at least on a monthly basis. Not only is it important for usability, it is extremely important from a Google perspective. Part of Google’s algorithm aims to rank sites based on how relevant their content is. If your content has remained the same since your website was made live (there are plenty of sites out there guilty of this), in most industries it means your content is no longer relevant.
If you don’t have the time, or simply have run out of ideas to update your website each month, we can help. Give us a call!