Many people use Google Alerts to get the latest news on their favourite band or sports team, however did you know that it can also be used as a powerful tool to help keep you informed about competitors, industry news and trends. You can even use it to monitor your business’ reputation on the web, by receiving a notification whenever your business is mentioned by someone else on the internet. It may be a negative review, a positive review, a blog post or even just a name drop. Whatever the case, by being aware of what people are saying about your business, it allows you to react accordingly before it is too late (e.g. you can respond to a negative review before too many people see it). If you would like to know more visit the link below or feel free to call one of our friendly staff.