What is a Domain Name?

A domain name is a unique label used to identify a website, e.g. “google.com”. It provides a human readable address that can be used to locate any website anywhere in the world.

A domain name is comprised of two parts, the prefix (e.g. “google”) and the extension (e.g. “.com”). The combination of prefix and extension must be unique.

The domain prefix is supplied by the website owner, this usually reflects a business name. The domain extension is selected from a list provided at the time of registration. There are many domain extensions to choose from. The most common are “.com” , “.org” and “.edu”. Country specific domain extensions are extremely popular, these include “.com.au”, “.org.au”, “.edu.au”.

Before a domain name can be used the website owner must purchase a registration certificate with an authorised domain registrar. The domain registrar is responsible for maintaining a searchable database linking each domain name with details about its location. These location details, or name servers, are provided by website hosting companies.

It is the website owner’s responsibility to organise website hosting. The domain registrar record must then be updated with the website hosting company’s name server details.

Contact Excite Media if you would like to register a domain name or if you would like to organise website hosting.

What is website hosting?

Website hosting is the name given to a set of services that enable a website to be accessible to a worldwide audience in a variety of ways.

At its core a website is a collection of computer files stored on a “host” computer which is visible to the Internet. A website hosting company provides both an allocated storage area on the host computer, as well as a variety other services necessary to run a website.

A vital service provided by website hosting companies is “name server” hosting. This provides the link between each registered domain name and the allocated storage area containing the website files.

Email is another service provided by website hosting companies. This allows you to manage email addresses for your domain name and control message delivery options for individual email accounts.

Many websites require the ability to access database storage services. Database software is used widely to create data driven website applications.

Excite Media provide a range of hosting plans. Please contact us if you have any questions about website hosting.

What is a Content Management System (CMS)?

A Content Management System (CMS) is a software package used as a tool for creating and maintaining a website. It provides web browser based tools for common tasks such as creating and editing page content as well as uploading images. Excite Media’s Content Management System, Excite Panel, has been designed to be extremely easy to use, no matter what computer skill level you are at.

What is a search engine, and what are the major ones?

A search engine is a web based application which allows websites and web pages to be found using keywords or search terms. In its simplest form a search engine will take a set of words as input and will output a list of web pages which are deemed to match. The major search engines are:


Google is by far the most used search engine in Australia, with over 87% market share.

How does a search engine find my site?

Your website is generally found by having other websites link to your site. However, if you want speed this process up you can manually submit to each search engine you wish to be included in. Most of the major search engines provide this service for free.

Submitting your website will not result in automatic inclusion in search results. Your website must first be scanned and verified by the search engine. After your website is scanned your website should appear in search results and will be re-scanned at frequent intervals.

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation (SEO) is the process of improving a website’s visibility on search engines for chosen keywords. There a variety of techniques used to achieve this. Generally, the more relevant and useful information you include on your website the better it will rank. However, there are a lot of other factors which can speed up or improve your rankings further. Excite Media offers SEO services, so please give us a call on 1300 789 562 to find out more about how we can help you achieve higher search engine rankings.

What is Pay Per Click (PPC)?

This is a popular method for advertising websites online. Instead of paying a fixed fee to display a text link or banner, the advertiser only pays for visitors who actually click on the link. Pay Per Click programs often use complex algorithms to determine when and where links are shown. The most popular of these programs are Google AdWords and Yahoo! Search Marketing. Excite Media offer Google AdWords Management services to help generate you more leads and traffic through your website. Contact Us today for more information.

What is a web browser and what are the major ones?

A web browser is a piece of software which can be found on all modern PCs. It is designed to lookup and display websites. The major web browsers include Internet Explorer, Mozilla Firefox and Google Chrome.

How does email work?

An email address is your own personal address for people to send you email messages via the internet. When you have your own domain (e.g. johnsplumbing.com.au), you can have your own email addresses on this domain (e.g. , ).

There are a variety of ways to access email messages that are sent to your email address. The most common way is to use a program like “Microsoft Outlook” to download the messages to your computer for viewing. Some other common programs used for downloading and viewing emails are “Microsoft Outlook Express”, “Windows Live Mail”, “Mozilla Thunderbird”, “Mac Mail”, and “Eudora”. When you are using one of these programs, the program will download the emails from the server using a protocol called “POP3” (which stands for “Post Office Protocol”). By default most email programs will remove the copies of the emails from the server once they are downloaded to your computer. It is preferable for you to keep it configured this way so that you don’t exceed the email storage limit on the server.

If you don’t have an email program, or would prefer not to install one on your computer, you can check your emails via the web using a “Webmail” system. Most providers will give you “Webmail” access to your emails by going to a particular address (e.g. www.johnsplumbing.com.au/webmail) and logging in with your account details. “Webmail” can be a handy alternative when you are travelling and checking your emails on public computers at airports or Internet Cafes.

Why can’t I send bulk emails from my email client?

Unfortunately email services are increasingly being used to send unwanted and unsolicited “spam” messages. In order to combat spam, most Internet service providers (ISP’s) will limit the number of emails you can send at a time. If you are planning on sending out bulk emails, it is best to use a dedicated email marketing program. Please contact us if you would like us to recommend an email marketing program to suit you.