• Posted on 18 November, 2016 in

    Page Title

    18Nov

    “The page title is pretty self-explanatory. Beyond giving each page on your site a title it also sets expectations for users.” Page Title at its most basic The purpose of the page title is precisely that, to give your page a title. Unlike an actual title in report or book, the title is not necessarily… Read more »

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  • Posted on 18 November, 2016 in

    Linkbuilding

    18Nov

    “The linkbuilding process is like building a portfolio of referrals; sites that link to your site because it is credible, relevant and authoritative.” Understanding how links work Without a doubt you’ve seen a link before, you’ve clicked one, you might have even used one in an email or a message to someone. Links are the… Read more »

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  • Posted on 18 November, 2016 in

    Meta Description

    18Nov

    “Meta Descriptions are brief snippets of text which explain the content and the functionality of the site to assist potential users.” Similar to alt text meta descriptions are brief snippets of text which explain the content and the functionality of the site to assist potential users. When crawlers read a site they assess the meta… Read more »

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  • Posted on 18 November, 2016 in

    Alt Text

    18Nov

    “Alt Tags instruct Google on how to read images on your site.” Alt tags are used to instruct Google’s crawlers how to read the images on your site. Crawlers can’t see images, all they see is code. What a crawler initially sees when it looks at this image is the source (src) code of the… Read more »

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  • Posted on 18 November, 2016 in

    Header Tags

    18Nov

    “Heading tags are used to guide the user through the content and indicate the most relevant and important information on the page.” Header tags define what headings are created in the content of a web page. They are used in the HTML code of the website for a variety of reasons: Header tags provide users… Read more »

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