“The page title is pretty self-explanatory. Beyond giving each page on your site a title it also sets expectations for users.”
Page Title at its most basic
The purpose of the page title is precisely that, to give your page a title. Unlike an actual title in report or book, the title is not necessarily displayed on the page. Your first h1 header tag will be the heading on the page that users read. The title, however, is defined in the code of the page in order to be displayed to users in particular places.
For example, in the below screenshot, the title of our Excite Media homepage is “Web Design Brisbane – Excite Media – GET EXCITED!” Now, this text is not actually displayed on our homepage but it gives users an idea of what is contained on our site. You’ll also see that some of our other pages show up with their titles, like: Meet The Team, Careers and Contact, etc. This helps users navigate to specific sections of our site quickly.
Page titles also appear on tabs or windos when you have them open, depending on which browser you use. This is handy for users who may have a number of pages from your website open to quickly navigate between pages.
So, why bother with a title then?
Page titles are very important for SEO. As you’ve seen, the page title shows up in the search engine results page (SERP). It’s best then to make sure that your titles are descriptive enough to quickly and easily explain to users the content on that page.
Page titles are another great thing to optimise for your SEO because they are such a critical component of the user experience. Without page titles or without relevant page titles users will not find what they are looking for. This means users will navigate away from your page more quickly which wastes both their time and resources and yours.
Important things to consider for page titles
Page titles are intended to be quick indicators of a page’s content to make it easy for users to make snap decisions. As a result, page titles are best when confined to 55-60 characters in length. Running over this means that your full title will not display correctly on the search engine results page. This may also result in a drop in SEO rankings.
Keeping your page titles keyword dense helps spiders to understand the purpose of your pages. However, there is an obvious balance that needs to be kept between keyword density and page title length.