Content Management System (CMS)
A large part of successfully owning and managing a website is to keep the information on it updated and as accurate as possible for your customers. In the past, without in-depth knowledge of the intricacies of website code and construction, this meant that it would be an incredibly difficult task for the average business owner. Not anymore.
In the past, most content updates were handled by the web design company that built the website. Of course, in some cases it remains that way, but with the advent of the Content Management System (or CMS), taking control of your website content is something that you can do yourself, saving time and money.
Find the perfect content solution for your business
One of the very first steps in the process of building a cutting-edge website is to outline the features you will need, and then finding the perfect content management system for your requirements. With extensive experience in WordPress, Joomla, Shopify, Magento and WooCommerce our team can find the best fit for you, taking into consideration factors such as ease of use, functionality, flexibility and budget.
Along with these CMS platforms, we also develop and maintain our very own content management system too.
Introducing ExcitePanel – the heart of your new website.
A large percentage of the websites that we build are based on our proprietary ExcitePanel CMS, a best-in-class content management platform designed specifically to provide you with a user-friendly interface that makes it easy to make changes to your website.
There’s no need to worry if you have little experience with technology, as ExcitePanel takes complex tasks and makes them easy to understand. We built it that way.
Using your secure username and password, logging into ExcitePanel and adding a new page, changing text on your company homepage or adding a new photo to your gallery is a snap. We’ve spent over eight years developing our CMS to be powerful, but friendly; just like us.
Of course, learning an entirely new system can be a little daunting, but our friendly and helpful staff can get you up to speed with ExcitePanel in no time.
Lastly, having a website powered by ExcitePanel guarantees that our team hand-built every line of code in your website, so we know it better than anyone. We are also able to react quickly to your needs, and are not reliant on a third-party when it comes to updates and security. Now that’s true peace of mind.
Why would I want to update my content anyway?
Keeping your website current can make a huge difference to reputation, trust and ultimately customer conversion. Out of date information such as news articles or price lists let a potential customer know that you are behind the curve, especially when your competitors have a website that is up to date. Ouch.
A successful search engine strategy also benefits from updating your content on a regularly basis.
A quality CMS can help you:
- Provide customers with the most recent and accurate information, including product specifications, price lists and stock availability.
- Demonstrate to the search engines that ‘things are happening’ on your site. Google especially loves fresh information, and how often you update your site helps them to decide how high up you rank in their search listings.
- Build authority in the marketplace by showing your customers you are the ‘experts’. Creating helpful articles and blog posts position your business as the ‘go-to’ source for new information and events within your field.
If you are always fighting with your current website when making changes, or you cannot make changes at all we invite you to give us a call and find out just how easy is can be to leverage the power of a content management system for your business.