Adapt and Learn is one of those stories that shows just how far the right mix of digital marketing can take you.
They came to us in mid-2023 with a simple setup. No clinic space, just a van, a couple of therapists, and a big ambition to make therapy easier for families by bringing it to their doorstep.
We launched their website, built their brand, and rolled out SEO, Facebook Ads, and Google Ads. Since then, organic traffic has grown from zero at launch to 127 visits a month, with clicks and impressions more than doubling in the past six months.
Between Facebook and Google, paid ads have already brought in 214 families reaching out for support. Facebook continues to break records, with June 2025 delivering 40 leads at the best cost per click so far, while Google Ads provides steady, budget-friendly conversions.
The best bit is how all that online growth has shown up in real life. They’ve opened their very first clinic in Ashmore, added speech therapy to the mix, grown their fleet of vans, and gone from a tiny team to nine therapists. And because they love keeping busy, they already have a second location on the way.
Want to see how we helped make it happen? Let’s dive in 👇
The TL;DR (too long, didn't read) 👇
- A brand-new website gave Adapt and Learn a digital home to share their story, connect with families, and set them up for success.
- SEO saw steady improvement, growing organic traffic from zero to 127 visits per month and increasing clicks from 830 to 1.35k while impressions more than doubled.
- Keyword growth has been strong, with 237 new keywords helping families find therapy services right when they need them.
- Facebook Ads have pulled in 87 direct leads at an average cost of $26.89, with June hitting a record 40 leads at the lowest CPL of the year.
- Google Ads have delivered 127 conversions with a 4.95% conversion rate, a 6.91% CTR, and consistent leads at under $95 each.
Getting the wheels rolling online 🚐
In June 2023, we launched Adapt and Learn’s very first website. It was more than just creating an online presence. It was about showing who they are and what they stand for, which is making therapy easier to access and supportive for every family.
From the beginning, we wanted their story to come through. Adapt and Learn grew from their own experience of struggling to find the right help for their children, and that personal journey continues to guide everything they do.
At the time of launch, the focus was on promoting mobile occupational therapy through their mobile van, while their Ashmore clinic was still in the works. Launching the website gave them a place to tell their story and reach families who needed support straight away. At the same time, it set them up for SEO success, helping new visitors find them and feel comfortable getting in touch.
By January 2025, the Ashmore clinic was up and running, offering speech and occupational therapy with plans to expand into even more services. Our team also designed a staff portal within the website, giving the team an easy way to manage tasks, share information, and feel more connected as they continue to grow.
Our partnership with Adapt and Learn has grown right alongside their journey. These days, they turn to us for advice on more than just marketing, and it’s something we’re really proud of.
Hitting all the right milestones with SEO 🪜
With a user-friendly, conversion-focused website that was designed with families seeking support in mind, they had the best foundation to kick off their digital marketing.
Adapt and Learn faced the challenge of competing with much bigger names in occupational therapy. SEO helped them show what made them special: therapy that meets families where they are. By focusing on this, they could reach families in need and build momentum ahead of their clinic launch.
By building their content around the services families search for most, they’ve climbed into the top 10 positions for competitive terms like ‘paediatric speech pathologist’ and ‘child speech pathologist’. These keyword wins have made it easier for parents to find them at the exact moment they’re looking for help.
The result 🔺
From July 2023 to July 2024, their organic traffic grew from zero to an average of 127 visits each month.
In the same period, they picked up 237 keywords, putting them in front of more families searching for support.
Looking at the most recent six months compared to the previous six,
clicks increased from 830 to 1.35k, and impressions more than doubled from 49.5k to 116k.
The trend is moving steadily upward, and there’s plenty more growth ahead.
July 2023
average monthly organic visits
July 2024
average monthly organic visits
FEBRUARY 2025
JULY 2025
Turning views into visits with Facebook Ads 📲
SEO results have been strong (and we’re pretty stoked about that), but what really gets us excited is when a small business like this combines SEO with Facebook and Google Ads. SEO is the long game, paid social moves faster, and when you put the two together, you’ve got a recipe for real growth. In this case, the results honestly speak for themselves.
When their clinic opened its doors in February, we wasted no time launching an evergreen Facebook campaign. We promoted the services, celebrated the new clinic, and made sure families knew they had support close at hand. The real win was seeing families reach out. Not just numbers on a screen, but genuine leads that made all the difference.
The result 🔺
From the get-go, the campaign was doing exactly what it needed to.
Increase in leads
Since launch, Facebook Ads have pulled in 87 direct leads through quick lead forms and reached more than 21,700 people in the community.
More leads for less
Each lead has averaged just $26.89, which is pretty great considering how steadily the enquiries kept rolling in.
JANUARY - JUNE 2025
Still climbing, not slowing down
June 2025 came through with record numbers. The campaign brought in 40 leads at $26.39 each, a 49% improvement on the month before and the lowest cost per lead all year.
It proved these ads weren’t just driving clicks; they were helping real families put their hands up for the support they’d been searching for.
JUNE 2025
Leads (49%+ from May)
Popping straight to the top with Google Ads 📈
Facebook is great for reaching people while they’re scrolling through social media. SEO is great for climbing the search results and being found over the long term. But the best way to reach even more families right when they’re searching for help? Google Ads.
Much like SEO, it’s all about targeting the keywords that people are searching for. This meant that if SEO is still playing the long game (which we all know is the case), Google Ads pop up right where people are searching and push Adapt and Learn straight to the top.
It was less of a “let’s sit back and wait for SEO to do its thing” and more of a “why don’t we speed this up a little?”
The result 🔺
Google Ads have been doing their job; putting Adapt and Learn right at the top when families are searching for help.
Since launch, the campaign has brought in 127 conversions with a conversion rate of 4.95%.
The click-through rate has sat nicely at 6.91%, with each click averaging $4.69.
Conversions are sitting at $94.78 on average, which is pretty solid for such a competitive space.
