• Posted on 22 January, 2014 in Search Optimisation

    Why are incoming links so important?


    Many factors go into deciding where your website ranks in the major search engines, but one that most SEO experts can agree on is that proving your ‘authority’ within a topic is crucial to achieving great rankings. To larger search engines like Google, Yahoo and Bing, what other people say about you is much more… Read more »

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  • Posted on 16 October, 2013 in Digital Marketing

    The web is changing


    The internet is going to get a whole lot bigger with hundreds of new domain exetensions being released. The way we think of a website’s domain name may change completely if these take off. Below is a full list of all of the new Top Level Domains that will be available shortly. .abogado .abudhabi .academy… Read more »

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  • Posted on 19 June, 2013 in Social Media

    Social Media Marketing 101


    So what is social media marketing anyway? It’s no secret that technology has helped to force a major cultural shift in society over the past two decades. Things that were once undreamable are basic day-to-day reality for a lot of us. Today, the internet is so ubiquitous in our lives that the way we discover… Read more »

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  • Posted on 15 May, 2013 in Search Optimisation

    Finding New Customers with a PPC Campaign


    If you build it, they may not come Building a website is an exciting time for a business. You have a great opportunity to not only showcase your business to the world, but more importantly a new site can be a potential sales channel that works 24/7 for you. One of the most common misconceptions… Read more »

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  • Posted on 17 April, 2013 in Social Media

    Why you should care about Google Plus


    I know what you are thinking. Is this really another thing we need to be on? With so many different online marketing channels available to small business owners in 2013, it can be tough to make the right call on where to direct your time and energy when it comes to social media.

    The ecosystem for social media marketing can be pretty overwhelming, so we’ve compiled a short list of reasons why we think you should start to take notice of Google Plus and why it could be a great match for your business. We’re good like that.

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  • Posted on 1 February, 2013 in Social Media

    Cleaning up your Facebook profile

    Last week Facebook announced a new feature that will be available shortly, Graph Search. This new tool boasts a quick and effective way to search Facebook for all kinds of queries. For example you can search for: “Photos I like” …to display all of the photos you have liked on facebook. You are also able… Read more »

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  • Posted on 29 November, 2012 in Social Media

    Sharing is caring

    A very handy (and free!) widget you can add to your website is a Share button. You may already have a Facebook or Twitter button on your website that links to your own business profile. However a Share button invites your website visitors to share your website content on their own social networks. It is… Read more »

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  • Posted on 25 October, 2012 in Search Optimisation

    Understand Google’s formula to optimise ranking results

    Google is constantly tweaking their ranking formula for the purpose of giving the most accurate and relevant results when using the search engine. Whenever one of these updates occurs it could mean that your website’s rankings will be affected. It is a good idea to stay up to date with these changes to ensure your… Read more »

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