Google was founded in 1997 by two Stanford University PhD students Larry Page and Sergey Brin whose initial company mission statement was “To organize the world’s information and make it universally accessible and useful”. Google’s mission statement has not changed to this day, and it’s actually quite useful to remember when putting together a strategy for the search engine optimisation (SEO) of your website. When it boils down to it, SEO is in fact quite simple: Use quality relevant content, and make sure this content is linked to from as many sources as possible, making your information “universally accessible and useful”.
It can be hard to think of ways to create more content on your site. Ideally it is best to have a separate page for each of your products or services. This way you can really inform your webiste visitors in detail about each product or service that you offer. Also, by doing this you may be perceived by others to be an expert in the field, and therefore have other websites reference the information on your site. This is essentially what Google is looking for – relevant and detailed information that others find useful. Links, ‘likes’ and ‘shares’ from social media sites such as Facebook and Twitter are also becoming a more important aspect of Google’s ranking algorithms.
Please feel free to contact us if you’d like any more tips for creating new content for your website.