Welcome to WebIQ

web-iqAs business owners, we need to understand that marketing has evolved. Getting people to find, connect and fall in love with your business used to be an art, now it’s a science. People don’t want to be interrupted — they want the power to find you “when they want you”.
You still need to rank highly in Google, but your brand must excite people, and your website must align to your audience’s expectations and habits.
WebIQ is a science, a science you can use to make sales. 

More than just SEO or Adwords

Getting traffic to your website is one thing, turning people into customers is another. SEO or Adwords alone cannot increase conversion rates – dollars in dollars out.   
Sadly many business waste lots of money on SEO and Adwords by not continuously monitoring and updating their website.    
WebIQ is engineered to gets results:

1)  Analytics: Who are your customers, how do they interact online and where are you losing them?
2)  Conversions: What changes can we make to ensure your website is converting traffic into leads and sales?
2)  Awareness: How can we better reach, excite and talk to your target market without spamming them?
4)  Loyalty: How can we increase your customer loyalty and create passionate word of mouth fans?



Who are your customers online

Effective digital marketing begins with ‘analytics’. You may know the habits of your customer’s coming into your store, but it’s a different kettle of fish online — that’s constantly changing.

WebIQ includes 1-3 months of initial data gathering, using leading analytical tools to map your customer’s online habits:

  • Google Analytics

    Understanding your traffic from mobile vs. desktop, monitoring new vs. returning website visitors, logging bounce rates and mapping geographical locations so we know exactly where your online visitors are coming from.

  • Heat Mapping & Screen Recording

    Heatmaps to see what people click on and how far they scroll on each website page, screen recordings to watch how people use your site and the tools to gather user feedback from visitors through surveys and targeted website polls.

  • AdWords

    To ensure your business gets found by people on Google, precisely when they’re searching for the things you offer, we use Adwords advertising to drive targeted traffic to your website and create maximum conversions.

  • People Power

    With your approval, we’ll survey a selection of your customers over the phone. Usually, we would sit down with you and learn about your ideal customers and feedback prior to this point of the project to find any discrepancies.

More leads for your sales team

Through Analytics, we can accurately profile your target audience and start turning people who find your business – into people who buy from your business.  

WebIQ leverages a mix of tools that allow us to implement the highest converting website designs and sales strategies:

A/B Testing

We use a range of tools to build and conduct A/B testing, in which two versions of a page, headline or button can be compared for conversion performance. On the back of the data we gather we then implement the best performing design.

Website updates

Often our clients have new services, products or offering updates that they would like to present on their website. WebIQ includes allocating a Project Manager, Designer and Developer for your ongoing updates.

Behaviour monitoring

Tools that record your visitor’s browsing sessions so you can understand how they move around your website and how long they are spending in each area. We map these habits and make measured improvements.

Landing pages

This is a single website page that appears separate to your main website. They are highly effective for promotions and presenting new products or services to generate additional sales.


Testing different headlines and calls to action.

“The team at Excite Media has boosted our website conversion rate by 162.9% after just three months of WebIQ. That’s almost triple the number of enquiries for our sales team to convert into business!”
Oz Wardrobes, Australia’s largest Wardrobe supplier

Better reach your market

web-iq-teamCan you remember the last time a commercial came on and you thought, oh wow, I must buy that? Perhaps it’s easier to remember changing stations because the ads were annoying.

Reaching and engaging with your target market needs to be well thought out and delivered tastefully.

WebIQ is built on low invasive advertising and inbound marketing tactics to draw people into your business. These proven strategies include:   

  • Targeted Social media advertising
  • Blogging and SEO for organic awareness
  • Google Adwords for near instant results
  • Direct marketing, email and print, i.e. brochures
  • Video and photography services.

“WebIQ allowed us to rank number one in Google for a key page, garnering more than 35% of page views on our website and almost 60% of new entrances to the site”
Davcon, Australian Crimsafe manufacturer

Let’s create passionate fans

webiqNow that your online sales funnel is humming along, we want to start building customer loyalty and creating fans who happily “go out of their way” to tell other people about your business.

A passionate fan can be more valuable than a salesperson, and they’re free. Creating fans is all about providing value, real connections and making it easy for customers to share your message. We’ll work with you to craft your loyalty strategy using:

–  Social media posts and engagement, not advertising
–  Contacting customers for feedback and testimonials
–  Value focused email newsletters helping clients
–  Giveaways or promotional support

The WebIQ Strategy Team

To help you achieve more sales, higher quality leads and increased customer loyalty, WebIQ puts 23 digital experts to work on your online business – at around half the cost of hiring a junior digital marketer.

Importantly, WebIQ is 100% contract free. It’s our job to prove to you that WebIQ works!

However as WebIQ is fully tailored to your business, we have had to limit the service to 7-8 clients a month. So if you’re interested in WebIQ, please book your free 1-hour strategy session now:


  • Shane Rose
    Online Marketing Manager

    Shane Rose

    Online Marketing Manager

    Shane is our resident Online Marketing Specialist. He divides his time between leading our Online Marketing team, Project Management and constant learning to keep up-to-date with this ever changing industry. Get to know Shane and you’re sure to be told a story that takes a lot longer to tell than it should. You’ll probably hear him talking about The Mighty Hawks, his skills as a local Social Netball legend or the latest music he is listening to (ask him about his “5 listen guarantee”).

    • On the weekends, if he’s not donning some lycra and hitting the roads on his bicycle then you’ll probably find him camping or at the beach
  • Andrew Pitchford
    Digital Strategist

    Andrew Pitchford

    Digital Strategist

    Old man Pitchford is our Digital Strategist, with a 20 year broadcasting career connected to management roles in marketing and communications.

    A true early adopter that loves swimming in the technology space, Andrew is highly regarded as a public speaker across marketing and non-profit interests.

    • Andrew is a movie addict and the original “Family Guy” who built his first website in ’95.
    • With his four children now grown up, his new brood is a collection of Pop Culture Pop Vinyl collectibles.
  • Lee Wallis
    Digital Marketing Consultant

    Lee Wallis

    Digital Marketing Consultant

    Lee, our very own British expatriate (yep, he’s a pom), understands how to transform an under-performing website into an online lead generating machine! With over 10 years experience in the digital marketing industry, Lee spends his time amongst our webIQ team, continuously optimising websites to generate more leads and sales for our clients.

    • Lee knows when you’re bluffing at the poker table.
    • Lee’s travels have taken him to Spain, Turkey, Cyprus, Italy, India, Japan, Indonesia and of course his new home, Australia. Next stop… Las Vegas!
    • Lee is obsessed with the digital currency Bitcoin and believes one day his Bitcoin stash will be worth millions.
  • Polina Shilenina
    Project Manager

    Polina Shilenina

    Project Manager

    Polina spends her days at Excite Media pushing web design projects over the line and helping businesses implement their long-term digital marketing strategies with WebIQ. When she does leave the office, her usual habitat is a movie theatre where they show anything with subtitles, or at the nearest rock climbing gym (she is still gathering confidence to climb mountains that are not colour-coded).

    • Polina has only come off her scooter once, which she considers a great personal achievement.
    • Polina has visited exactly 32 countries.
    • Polina’s office duty is to ‘make everyone feel like they are funny’.
  • Jason Howman
    Business Development Manager

    Jason Howman

    Business Development Manager

    When not helping our clients to plan and execute on cutting edge digital strategy, Jason can be found trolling the rivers in his kayak on the hunt for a variety of fish species. A keen heavy metal fan, Jason mixes the best of both worlds into his fishing videos.

    • Jason taught Andrew “Joey” Johns to do “The pump” (dance move).
    • Jason once gave Larry Emdur directions and told him to “Come on down!…that road there and follow it all the way to Swansea” – He wasn’t impressed.
    • Unlike most people, Jason once paid money to see Limp Bizkit.
  • Adam Maynard
    Digital Strategist

    Adam Maynard

    Digital Strategist

    Adam is a Digital Strategist with twenty years experience in tech companies, web start-ups and large corporates. Adam’s passion at Excite Media is helping our clients overcome their marketing challenges and achieve their short and long term business goals.

    • Adam lived in Germany and can speak Deutsch, kind of.
    • Adam is a Formula 1 and MotoGP fan, and can be found awake at all hours to watch European races.
    • Adam has a collection of guitars, the number can’t be listed here for safety reasons.
  • Joanna Scott
    WebIQ Consultant

    Joanna Scott

    WebIQ Consultant

    At Excite Media, Joanna works with her clients to help them grow their businesses by developing and executing compelling digital marketing strategies. In her free time she enjoys spending time with her one true love, Netflix. You will also find Joanna sipping cocktails at the beach, burning things in the oven and planning her next holiday to the snow.

    • Joanna is a massive fan of Bubble O Bills & Channing Tatum (Yum!!!)
    • Joanna is also known as “Mono” for one-handed foosball playing.
    • Joanna has a fear of lizards. Even geckos. Eek!

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