Posted on 9th June, 2011 in Digital Marketing

How do people use your website?

Ever wonder what people actually do on your website? I don’t just mean what pages they go to and what links they click on. I’m talking about where their mouse moves, and how far they scroll down the page. There’s a great tool called Clicktale (www.clicktale.com) which does just this. It records each visit to… Read more »

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Posted on 9th June, 2011 in Digital Marketing

Creating A Favicon

What am i? I’m very small. I appear on many websites. I’m usually a logo or a symbol. I may or may not be on your website. What am I? I’m a Favicon! A Favicon is a small image that appears next to the URL and in the tabs on your browser. It allows for… Read more »

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Posted on 9th June, 2011 in Search Optimisation

Keyword Research Tool

When deciding what keywords or phrases to use on your website or in an online ad campaign, it’s important to find out how often particular keywords are being searched for and how much competition there is for each keyword. Google actually has a tool which does just this, and best of all it’s free! You… Read more »

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Posted on 17th August, 2010 in Security

How to Avoid Domain Name Registration Hoaxes

Have you ever received an email from a company claiming that your domain name is due to expire and have not been sure if it is legitimate? Or maybe you’ve received an email from a company claiming that one of your competitors is trying to register a similar domain name to yours? In some cases… Read more »

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Posted on 19th July, 2010 in Digital Marketing

5 Ways to fast track your business with WHY?

Business owners are the most easily distracted humans on the planet. We get excited about one marketing strategy and then jump to the next if it seems more interesting or exciting. Here’s a short list of questions you can use to get clear on your marketing activities and to be much more effective and ‘break… Read more »

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Posted on 29th June, 2010 in Search Optimisation

How to quickly improve your Google rankings.

In a recent article, we explained the benefits of getting back-links to your site. The general idea is that the more links you have pointing to your site, the more popular Google thinks your site is. This in turn increases your Google ranking. A good way to quickly increase your number of back-links is through… Read more »

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Posted on 22nd April, 2010 in Digital Marketing

Making the most of Google Maps

Google Maps can be an important part of your online marketing strategy. However, a lot of small businesses neglect this part of their Google listing. Remember, it’s free and it is one of the easiest ways to get up to the top of Google. There are a number of things you can do to help… Read more »

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Posted on 16th March, 2010 in Digital Marketing

Testimonials – Does your website have them?

Testimonials can be an extremely useful sales tool for your website (and your other marketing materials too!). However, they can be just as harmful if you’re not careful. Your testimonials need to be legitimate and sincere, and there are a number of ways to ensure this. Firstly, who are they? For your testimonials to look… Read more »

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Posted on 17th February, 2010 in Digital Marketing

What To Write On Your New Website

You may have heard by now that having a lot of content on your website is good for improving your website’s Google rankings. However, this can often be easier said than done! It can be hard thinking of things to write about. If you are stuck for ideas we suggest starting with a FAQ page… Read more »

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Posted on 28th January, 2010 in Digital Marketing

Response Time Guarantee

Have you ever used an email form on the contact page of a website and never received a response? This has happened to me many times, and it certainly makes me think twice about sending emails using those forms again. If I’m going to go to the effort of writing an email, I want a… Read more »

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