Posted on 28th September, 2012 in Search Optimisation

Website efficiency with Google Analytics

Using Google Analytics to track page views and traffic is a great first step to measure user activity on your website. However to really understand how your clients are using your website, Google Analytics Goals are a must. Goals help you track specific actions that users have performed on your website, such as: Newsletter signups… Read more »

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Posted on 28th September, 2012 in Digital Marketing

Writing effective website content

The first thing to think about when writing content for a page on your website is to decide what the purpose of the page is and what actions you want the user to take when visiting the page (e.g. calling for more info, filling out a quote form, buying a product, signing up for your… Read more »

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Posted on 11th September, 2012 in Digital Marketing

Do you own all of your website content?

You may or may not be aware of Google’s new image search feature introduced last year. The feature allows you to use an image as the starting point and find other versions of the image, or even similar images, and the websites they are found on. One unexpected use of the feature has been to… Read more »

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Posted on 14th December, 2011 in Digital Marketing

Get Scanning

Most people by now would have noticed a bar code that looks like this around the place: You might find it on a poster, a magazine, a cereal box or anywhere! A QR code is essentially a personalised barcode that provides the “reader” of the barcode with some information – it might be a link… Read more »

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Posted on 16th November, 2011 in Search Optimisation

Achieving Great Google Rankings – The Simple Way

Google was founded in 1997 by two Stanford University PhD students Larry Page and Sergey Brin whose initial company mission statement was “To organize the world’s information and make it universally accessible and useful”. Google’s mission statement has not changed to this day, and it’s actually quite useful to remember when putting together a strategy… Read more »

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Posted on 6th September, 2011 in Digital Marketing

Is your website social?

The Internet has quickly become a place where people share many parts of their lives, such as their photos and videos and their recommendations of music, movies, restaurants and businesses. There is a very handy (and free!) tool called Add This which you can easily add to your website to assist your website visitors in… Read more »

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Posted on 20th July, 2011 in Social Media

Harness the power of social media

Far from being just a nifty way for friends to catch up, social media is redefining the way in which businesses work. Megan Winter from Motor Mouth Advertising shares her tips on harnessing the power of social media to get your business motoring. Through social media sites like LinkedIn, Twitter, Facebook and YouTube you can… Read more »

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Posted on 15th June, 2011 in Search Optimisation

Is your finger on the pulse?

Do you know how many people are visiting your website each day? Do you know how they found your website? What keywords they searched for to find you? How long they stayed on your website? How many pages they viewed? If not, you are missing out on vital information that could help you to fine… Read more »

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