Most people by now would have noticed a bar code that looks like this around the place:

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Google was founded in 1997 by two Stanford University PhD students Larry Page and Sergey Brin whose initial company mission statement was "To organize the world’s information and make it universally accessible and useful". Google's mission statement has not changed to this day, and it's actually quite useful to remember when putting together a strategy for the search engine optimisation (SEO) of your website.

Far from being just a nifty way for friends to catch up, social media is redefining the way in which businesses work. Megan Winter from Motor Mouth Advertising shares her tips on harnessing the power of social media to get your business motoring.

Do you know how many people are visiting your website each day? Do you know how they found your website? What keywords they searched for to find you? How long they stayed on your website? How many pages they viewed?

If not, you are missing out on vital information that could help you to fine tune your website into a valuable marketing tool.Google provides a free statistics system called "Google Analytics", which can easily be installed on any website. You can sign up for a Google Analytics account at http://www.google.com.au/analytics

Please contact us if you would like help installing Google Analytics on your website.

When deciding what keywords or phrases to use on your website or in an online ad campaign, it's important to find out how often particular keywords are being searched for and how much competition there is for each keyword. Google actually has a tool which does just this, and best of all it's free!

Your clients are saying great things about you, so why not use that to its full potential. So often we see people create a "Testimonials" page on their website, and just list all of the comments one after the other. This is OK, but there is an even better way...

Ever wonder what people actually do on your website? I don't just mean what pages they go to and what links they click on. I'm talking about where their mouse moves, and how far they scroll down the page.

The Internet has quickly become a place where people share many parts of their lives, such as their photos and videos and their recommendations of music, movies, restaurants and businesses.

There is a very handy (and free!) tool called "Add This"  which you can easily add to your website to assist your website visitors in sharing your site with their friends.  Please contact us if you would like help adding this to your website.

I'm very small. I appear on many websites. I'm usually a logo or a symbol. I may or may not be on your website. What am I? I'm a Favicon!

A Favicon is a small image that appears next to the URL and in the tabs on your browser. It allows for people to easily identify your website when they have multiple tabs open and is a good opportunity to show off your logo/branding.

If you don't already have a Favicon on your website, let us know and we'll help you to set one up.

Have you ever received an email from a company claiming that your domain name is due to expire and you have not been sure if it is legitimate? Or maybe you've received an email from a company claiming that one of your competitors is trying to register a similar domain name to yours?

In some cases these are legitimate emails, but quite often they are hoax emails simply trying to trick you into paying excessive renewal fees or unnecessarily registering new domain names. Here are some simple steps to help determine if an email is a hoax and help you avoid being a victim of these scams.

Business owners are the most easily distracted humans on the planet.  We get excited about one marketing strategy and then jump to the next if it seems more interesting or exciting. Here's a short list of questions you can use to get clear on your marketing activities and to be much more effective and ‘break thru’ to the next financial level.

In a recent article, we explained the benefits of getting back-links to your site. The general idea is that the more links you have pointing to your site, the more popular Google thinks your site is. This in turn increases your Google ranking. A good way to quickly increase your number of back-links is through article marketing.

Google Maps can be an important part of your online marketing strategy. However, a lot of small businesses neglect this part of their Google listing. Remember, it's free and it is one of the easiest ways to get up to the top of Google.

Testimonials can be an extremely useful sales tool for your website (and your other marketing materials too!). However, they can be just as harmful if you’re not careful.  Your testimonials need to be legitimate and sincere, and there are a number of ways to ensure this.

You may have heard by now that having a lot of content on your website is good for improving your website's Google rankings. However, this can often be easier said than done! It can be hard thinking of things to write about.

Have you ever used an email form on the contact page of a website and never received a response? This has happened to me many times, and it certainly makes me think twice about sending emails using those forms again. If I'm going to go to the effort of writing an email, I want a response, and I want it in a timely manner!